Marketing Your Photography Startup

Top 10 Must Have Tools for Marketing Your Photography Startup

Many photographers find themselves in the same boat. They have a photography startup, but they are struggling to grow and don’t know what to do about it. Photography is a booming business right now, with more and more people trying to get into the industry. This creates stiff competition for photographers. At this point, how you market and promote your photography business plays a vital role in determining your success in the industry.

One of the best ways you can improve your marketing is by using tools that help you automate some tasks. With the rise of social media, it is now easier than ever to promote your business. However, with so many options out there, it can be difficult to know which marketing tools are worth using and which ones should be left alone.

Marketing is an ever-changing landscape, and new companies are launching all the time. It’s always been a tough game to tackle. So it’s important to stay up-to-date on what’s out there. While photography is one of the fastest-growing industries, the competition can consume you if you are not 100% on your marketing game.

If you are a photographer looking for some marketing tools to help grow your business, this article has got you covered. These 10 simple and easy-to-use tools will make it quick and easy for you to market your photography startup. With the right strategy in place, these tools can take your business from struggling to thriving!

#1 A Website Portfolio

A website portfolio is an important marketing tool for photographers. It allows you to showcase your work and tell a story about the type of photographer or photography business that you are. If someone lands on your site, they should be able to quickly get a sense of who you are and what kind of services or products you offer based only on images.

The best way to build out your website portfolio is by using free tools like Wix and WordPress, which would allow you to create pages with galleries from specific projects without any coding knowledge required. You could also use Adobe Lightroom CC’s built-in Web Module (under Export) which makes it easy for anyone – even those without programming experience – to share their photos in high-quality online portfolios with just a few clicks.

Your website portfolio should be easy to share. One way for photographers to achieve this is through social media posts linking back to their website portfolios, allowing them the opportunity to reach a larger audience with precision targeting options.

Many people don’t realize that a website acts as an online address for a business. It establishes your presence in the online community. It’s a place where people go to learn more about you and your photography business. Your portfolio should help them make an informed decision on whether they want to hire you or not, so it needs to tell the story of who you are professionally.

Apart from sharing information, you can use your website to sell stock photos as well.  By adding a shopping cart to your site, you can provide the opportunity for photography buyers to purchase photos online instead of having to call or email. You could also use social media platforms like Instagram and Pinterest to promote the photos you want to sell.

#2 ZillionDesigns

ZillionDesigns is a web-based logo design app that allows users to create graphics without the need for any expensive software. It’s an excellent marketing tool for photographers with limited budgets and no in-house designers on staff. With ZillionDesigns, you can upload your own images or use stock images from their database of millions of high-quality photos. Once uploaded, you can crop your image and then drag it into the desired area within the template they provide (with prebuilt layouts). You’ll be able to adjust color schemes, fonts, shape styles – all before downloading as either a PNG or JPEG file. This makes it incredibly easy to edit existing work or create entirely new designs! So, ZillionDesigns is an ideal tool for creating your photography studio logo design.

The best part about ZillionDesigns is that it is designed for professionals and beginners alike. There are paid graphic templates to choose from, and you can also import your own images. In the free version, there is a banner maker that allows for the easy creation of banners for social media posts or email campaigns.

Essentially, there are multiple design packages starting from Dynamic Duo to Wonderful Web Trio, Perfect Print Trio, and Creative Quartet.

ZillionDesigns also has a logo design contect – meaning that your graphics will have a great exposure from designers across the globe!

The main downside to ZillionDesigns is that it doesn’t come with as many photo editing tools as other apps do. But on the plus side, its simplicity means there are fewer distractions, so users can focus solely on design rather than getting caught up in unnecessary details.

#3 SurveyMonkey

SurveyMonkey is an online questionnaire tool that makes it easy to build a website survey, gathering feedback and data from potential customers. You can create surveys in minutes using their free plan, which includes unlimited questions and responses. It’s perfect for you if your focus is on improving customer service or understanding what consumers want out of the products you offer.

The paid version offers more options like exporting as CSV files – so there are no limits when analyzing results.  The only downside to SurveyMonkey: they don’t have any templates where you could easily add photos into each question page (without having to code HTML). This isn’t ideal for photographers who might be looking for something with prebuilt layouts that incorporate images directly onto the theme pages.

SurveyMonkey is best for you if you are looking to get a lot of feedback in the shortest amount of time and don’t have any specific layout needs. With unlimited questions, responses and surveys, it’s perfect if you want to quickly do some testing without having to invest too much time upfront. Surveys are a great way to strategize marketing campaigns because you know what your audience demographic is up to – from their likes and dislikes, interests, and more.

#4 Piktochart

Using Piktochart, you can create infographics, logo, and reports for your photography company or individual work to use on various channels. You’ll be able to choose from more than one million graphics and fonts in their library, which includes the ability to set up templates that are already designed with photos of people as well as animals. So, it’s perfect if you’re looking for something specific for wildlife photographers!

There are also prebuilt layouts built specifically for businesses like marketing agencies, but they don’t have any custom design options. If you need something really personalized, this is not the app (or website) that will suit your needs best. But since most photographers want a straightforward tool where all they do is upload an image and then get a great-looking logo within seconds, Piktochart is a great option.

Paid plans start at just $14 per month, and you can work your way up to the Enterprise Plan, where the pricing is custom based on the options you choose. Moreover, the website offers a free version that lets you try before you buy, and they offer 24/hour technical support via email.

A logo represents you and your brand, so it’s important to make sure you invest time in it. You want something that is both catchy and professional so your clients know they’re dealing with someone who has a high level of expertise – without even seeing the final product!

#5 SEMrush

SEMrush is a comprehensive suite of tools that will help you to launch and grow your photography startup. It’s an all-in-one solution for the modern marketer looking to succeed online, with features like SEO reports, backlink checker, rank tracking, and more!

The standard plan includes access to their keyword research tool, which can uncover valuable insights about what people are searching for – helping you find new ways of attracting customers.

They also have lots of data on how well pages perform in search engine rankings, so it’s easy to see if they’re doing better or worse than before. SEMRush makes it easier than ever before when it comes time to marketing campaigns because now there are no more guess games involved – just pure numbers.

#6 Google My Business

If you’re looking to improve your visibility and ranking on Google, then it’s time for you to start using Google My Business.

This tool from Google lets people know about your business by creating a listing in the directory as well as adding photos and operating hours.  Once you’ve done that, they’ll ask if there are any other local places or websites where you can be found. You want to claim them all because doing so will help with SEO since search engines have access to more information when crawling sites – which is invaluable!

The best part is that Google My Business is absolutely free. This means you can start creating a listing right away, and it won’t cost you anything. With that said, you need to make sure you create a listing for your business because it is the best way to market and grow your photography startup. You can always edit your business information and verify your business so that your story stands out.

One of the major benefits of using Google My Business is that they’re an industry leader when it comes to SEO. As long as you keep your listing up-to-date then Google will have better information about your business that can drive more traffic to your site – which in turn, translates into more conversions for you!

#7 WordPress

WordPress is a publishing platform that allows you to upload content, create pages and design your own blog. WordPress is an open-source content management system that will give you the ability to publish posts but if you want more features like custom headers or integrating with third-party services – then you can look for plugins. Some are free, and some are paid.

They’re surprisingly affordable when compared to other options on this list. In addition, many people are finding success by using WordPress because they have access to so many themes built specifically for photographers in mind, such as Twenty Fourteen Photography Theme. This theme has some great features, including full-width page layouts (great for showcasing images), an image lightbox feature (perfect for imagery!), and even a slideshow for portfolios.

It’s easy to see why so many photographers are choosing WordPress as their preferred blogging platform because it makes things easier when managing and organizing content. They’re also able to quickly post images, videos, or documents without the need of using a third-party service like Flickr – which means more time spent on marketing your photography startup!

#8 Newsletters

A newsletter is a great way to build your photography startup because it’s an effective marketing tool. A well-written email campaign can help you generate leads, improve customer retention rates, and more!

So what are the best practices for writing newsletters? It all starts with strong subject lines that will get people interested in reading your content. You should also include valuable offers or discounts so that people feel like they’re getting something out of subscribing to your list – which means they’ll be more likely to keep doing so as time goes on.

You want each newsletter to provide something of value, whether it’s related to providing high-quality images or information about upcoming events happening at your studio. If you do this then subscribers will stick around longer and continue coming back for more because they want to know what you’re up to.

The best way for your blog is by listing the benefits and telling people why signing up will be a good thing. This includes letting them know about exclusive deals or discounts that are only available through email – which should get readers coming back over time!

You can also segment your list so that emails go out at different times of the day or week based on when customers might need something new from you, such as the latest updates, etc.

#9 Get Featured on Photography Blogs

A great way to boost your photography startup is by getting featured on blogs. You can start with smaller blogs and work your way up in order to get more exposure for yourself.

The best blog post somebody could write about your business would be a straightforward list of ‘things you need to know before starting,’ from the basics like what type of camera I use or how difficult it was coming into this industry as a woman.

One benefit that photographers have when trying to promote their business is that they are at home most of the time! All you need is internet access and some time. So make sure you take advantage of being able to do something fun while promoting too!

The following are some of the most popular and best photography blogs that you must know if you are trying to get featured in a blog:

• Chase Jarvis
• Richard Bernabe
• Joe McNally
• Depositphotos
• Ken Kaminesky
• Two Loves Studio
• Kristen Kalp
• Zack Arias
• The PhoBlographer
• The LawTog
• PhotoFocus
• Skip Cohen University
• Creative Live

Different blogs have different criteria for sharing third-party blogs and articles. You need to contact the blog owner through their website. Some blogs have a ‘write for us’ where people can submit their work and get a chance to be featured on the blog.

#10 Master the Power of Social Media

Social media is a great way to boost your photography business. If you want to do this then make sure you’re using the right image for each platform and trying out new things with photos, videos, etc.

One downside about social media is that it can be difficult at times since there are so many platforms – but don’t let this deter you from marketing through them! It’s important to use all of these networks so that people always have an opportunity to see what’s going on in your life or studio.

The most popular social networking sites include Facebook, Twitter, Instagram, among others! However, Instagram is ideal for promoting a photography page because it’s simple, and all you really need is a photo.

Get creative when posting content because creativity will help get viewers engaged and more likely to share your work with their friends as well which means they’ll be back to see what you’re up to next!

Conclusion

We hope you found these marketing tools for photographers helpful in kick-starting your marketing campaign for your new photography startup. These are just a few of the suggestions we have, but the possibilities for how to market yourself as a photographer are endless!

Remember that if you want to grow, it is important to put in work every day by doing what’s necessary: taking photos, posting updates on social media, or writing blog posts about new photography techniques. And don’t forget – be creative when trying out these ideas because being unique will make all the difference between having success and not achieving any gains at all.

Writer Bio

I love writing. If someone asks who Anthony Scott is my colleagues and friends will tell you that I’m a geek into gadgets, photography and software. I like to find out how things work, and if possible write about it. I’m new in this field of content writing, and I hope I can succeed in convincing readers with my writing.