Why Video Marketing Matters For Businesses

The world of video marketing is constantly evolving

The world of video marketing is constantly evolving and with the rapid advancements in technology, it can be hard to keep up! Mark Zuckerberg himself said that the future of both Instagram and Facebook lies in video, and this has proved to be true with both platforms competing against the likes of YouTube and Snapchat over the past few years. Did you know that Facebook is less likely to display a YouTube link in their news feed as they are to share a video that has been natively uploaded to Facebook? That’s why most, if not all of the big YouTube content creators also upload separately – often in short format to multiple platforms. This, in term makes the role of the content creator more difficult and involved. In order to effectively share a video with the maximum reach across multiple platforms – often the best video marketing strategy is to split the video into infographic based, 1:1 format clips for Facebook (a platform where shorter videos do better), to do the same with Instagram and to keep the long version for YouTube and for the content creators own website.

Video content is increasing in popularity, particularly with the rise of the usage of smartphones – it’s fast becoming one of the best marketing mediums and, as we previously mentioned… it’s evolving! Video production companies like The Camera Guys are now offering 360° virtual reality, interactive videography services! These include but aren’t limited to virtual tours for real estate agents. Think Google Street View, but indoors… allowing the users to explore a space without ever stepping foot through the door.

People love video content

With the ever-changing digital world, the way that people consume video marketing and promotional video content is changing! Our brains are being re-wired to filter out advertisements and anything that we would perceive as ‘junk’, this is making advertising campaigns less effective. Video marketing is the answer to this! Our brains are hardwired to love images – we are visual creatures. Video is easy to digest, it is informative, convenient, quick, eye-catching and direct. According to Think With Google, 50% of millennials would stop what they are doing to watch a new video from their favorite content creators.

Futureproofing and getting ahead of the trend

With video marketing constantly evolving it is important to futureproof your business today! Start building a rapport of video marketing content that your customers can rely on to gain valuable insights into your business. Simply having a video on your website’s landing page can increase convergence and will cause visitors to spend longer on your website, which in turn tells Google that the content on your website is valuable and therefore will boost your websites domain and page authority and put it higher in the Google search results. Video provides a visual aid for retaining important information and driving meaningful action, whether that’s to drive customers to purchase a product, to visit your premises, or to share your message – video marketing is key!

Video drives action and increases value

-Marketing emails that contain video increase click-through rates by 200-300% (Forbes)
-People spend 88% more time on a website that has video (Oberlo)
-Landing pages that embed video show an 80% increase in conversion rates (HubSpot)
-After watching a branded video, 65% say that they visit the website associated (CMS Connected)

-It is estimated that a website with video is 53 times more likely to show up on the first page of Google (Dream Grow).

Video content is also more shareable than other formats of media, viewers of an online video are far more likely to share video content than written content. In fact, people share 1200% more than text and images combined (Forbes). This means that video content is far more likely to go viral and reach a wider audience and that it is the superior form of online content sharing. Taking this into consideration it is more important than ever for your business to harness the power of video marketing.

Video also helps with information retention. According to Campaign Monitor, people generally remember 95% of a message that was delivered through video, compared to only 10% through written content.

Summary

With all of this in mind, we would have been better creating a video containing all of this information. We’re a video production company after all! It’s more instinctual to interact with visual information than text, perhaps you’re struggling to get your team to read yet another training booklet or you simply can’t seem to get people to stay on your website. Video is the missing link! It’s easier than ever to create video marketing materials and now is the perfect time to utilise the power of video production to further your business and brand.

Video isn’t going away any time soon and this is why it’s important to focus on now and put your message out to your audience.

At The Camera Guys, we have a reputation for creating innovative, creative and fresh visual content for businesses and individuals alike. We are always available for a chat to see what we can do for you and we would love to hear from you!

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Videos on a landing page can increase conversions by 80% and the average user spends 88% more time on a website with video.
All of our videos are tailor-made, suited to the budget, requirements and desires of our clients. Please contact us for further information or to book in for a free, no-obligation consultation.

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