What is the problem?
Start with the situation your audience recognises. A specific use case is usually more useful than a broad claim about changing an industry.
FOUNDERS · PRODUCTS · CAMPAIGN STORIES
SHOW THE IDEA.
MAKE THE ASK CLEAR.
Give potential backers a film that explains the idea, introduces the people behind it and shows what their support will help make possible. We shape founder interviews, demonstrations and campaign edits around a clear brief.
- 15+YEARS
EXPERIENCE - SUFFOLK BASED
UK-WIDE - UP TO 3 CAMERAS
WITH ONE VIDEOGRAPHER
Related product-film footage: SMART Tools
Crowdfunding & Startup Pitch Videos
A pitch needs something concrete to show.
A founder can explain the problem. A demonstration can show what the product does. A prototype, an approved customer contribution or a clear diagram can help viewers understand where the project stands. We decide which evidence belongs on screen before writing the shot list.
Your campaign team owns the offer, figures and claims. We turn the approved story into a production plan, with a clear distinction between what exists now and what you intend to build.
A practical product demonstration can form the centre of the story. For established-company updates, see investor and stakeholder videos.
THE DELIVERABLES
Four questions to answer before filming.
What have you made?
Show the actual product, prototype or service. Label concepts and visualisations so the viewer understands what they are seeing.
Who is making it happen?
Introduce the founder or team in language they can deliver naturally. Plan supporting footage that gives the explanation substance.
What does support enable?
Explain the next step and the campaign destination. Agree dates, amounts and wording before they become part of the film.
SMART Tools product advert · Explore the project
RELATED PRODUCT STORYTELLING
Make the function visible.
Our SMART Tools television advert used practical cutting and sanding demonstrations with controlled product positioning and match cuts. It is a useful example of showing a product function quickly and clearly.
SMART Tools was a product advert, not a crowdfunding campaign. We use it here to demonstrate filming and editing technique, without attributing funding results.
THE PRODUCTION PLAN
Build the main film and campaign clips together.
01
The main pitch
A clear narrative connecting the need, product, people and next step. We agree the structure and approval route before filming.
02
The shorter introductions
Plan concise openings and cutdowns for social posts, campaign updates or paid placements. Each version should make sense on its own.
03
The next update
Capture useful extra material while the team and product are available. Future milestone films can follow a consistent visual approach.
BEFORE THE SHOOT
Prepare the founder, not just the script.
A guided interview may suit someone who speaks comfortably about their work. A reviewed script and autocue can help when wording must be precise. We choose the approach around the contributor and flag missing product shots, graphics or voiceover before the shoot.
CLEAR SCOPE. CLEAR PRICING.
Price the work
you actually need.
Scripting support, filming, product setups, graphics, voiceover and versioning are scoped separately where needed. The quote covers production deliverables, with campaign strategy, platform fees and advertising spend outside the standard filming brief.
Explore current filming and editing prices, then share your brief for an itemised quote.
- Filming · first operator hour
- £249
- Additional operator hours
- £99/ hour
- Editing
- £49/ hour
Starting rates from our current price list. Travel, additional crew, specialist requirements and agreed extras affect the total. No VAT is currently added to our prices.
BEFORE YOU BOOK
The practical
questions.
Can you help structure the pitch?
Yes. We can help organise the film around the audience, problem, product, people and next step. You supply the factual basis and approve the script, offer and claims.
Can you film a prototype?
Yes. Tell us what is functional, what is unfinished and what can be demonstrated safely. Concepts, renders and planned features should be clearly identified in the finished film.
Can you make social cutdowns too?
Yes. We agree the channels, aspect ratios, lengths and number of edits before filming so the shoot gives each version suitable material.
Do you guarantee a successful campaign?
No. We deliver the agreed production. Funding depends on the proposition, audience, campaign execution and other factors beyond the film.
Can you work with our marketing agency?
Yes. Bring your campaign lead into the briefing so the message, launch schedule, visual identity and delivery specifications are aligned.
Can we film the founder ourselves?
We can assess suitable self-shot footage through our Film It Yourself service. Send sample material early so we can advise on sound, lighting, framing and any shots still needed.
LET’S PLAN YOUR PRODUCTION
DISCUSS YOUR PITCH FILM.
Tell us about the date, location and finished content you need. We’ll help turn the brief into a practical filming and editing plan.
Based in Suffolk, working across the UK. Explore our Suffolk video production and Essex filming services, or see our wider UK coverage.
01787 275488