CASE STUDY
THE PRINCE'S
COUNTRYSIDE FUND
SUSTAINABLE AGRICULTURE BURSARY · JORDANS CEREALS
A one-day corporate partnership film shaped around the people, purpose and practical experience behind a bursary for the next generation of sustainable farming.
WATCH THE FILM- Client
- The Prince's Countryside Fund
- Brand partner
- Jordans Cereals
- Format
- Case study + event film
- Production
- One-day location shoot
THE COMMISSION
SHOW THE BURSARY THROUGH THE PEOPLE IT WAS BUILT TO SUPPORT.
The Prince's Countryside Fund commissioned The Camera Guys to document a Sustainable Agriculture Bursary event delivered with its corporate partner, Jordans Cereals. The brief crossed several formats: a concise corporate film, a case study of the partnership and an energetic record of the day itself.
The finished story needed to represent both organisations while keeping the bursary recipients at its centre. We combined interviews and talking-to-camera contributions with guest-speaker excerpts, informal conversations, the agricultural visit and the atmosphere shared by students, organisers and industry guests.
That gave the client credible, people-led content for online marketing and partnership communications—not simply an event montage without context.
WHAT WE DELIVERED
ONE EVENT. SEVERAL USEFUL STORIES.
Partnership film
A polished overview connecting the Fund, Jordans Cereals and the bursary's purpose.
Recipient testimonials
Standalone, full-length contributions giving successful applicants room to explain the value of the bursary.
Speaker coverage
Selected ideas from guest speakers and key representatives woven into the event narrative.
Event highlights
Natural networking, presentations, the site visit and agricultural details captured as connected sequences.
THE PROGRAMME
AN EXPERIENTIAL BURSARY FOR FUTURE FARMING.
Jordans Cereals and The Prince's Countryside Fund created the Sustainable Agriculture Bursary in 2019 for students at the University of Reading and the Royal Agricultural University. Its support extended beyond tuition: recipients could use funding for conferences, agricultural shows, webinars, travel and other experiences that developed their understanding of sustainable farming.
The scheme also connected recipients with mentoring and the partners' professional networks. That made first-person testimony especially important. The film could show not only what the bursary funded, but how access, confidence and industry contact could shape a student's next steps.
THE VOICES
PARTNER AUTHORITY. RECIPIENT EXPERIENCE.
Rebecca Hadaway, Corporate Partnerships Manager at The Prince's Countryside Fund, and Polly Rattue, Senior Brand Manager – Sustainability at Jordans Cereals, introduced the purpose and structure of the partnership. Anne Sawbridge, Managing Director of Jordans Cereals, added a senior brand perspective.
Those contributions established why the organisations were involved. The recipients then supplied the evidence that mattered most: their own ambitions, what they hoped to learn and how the bursary could expand their opportunities in agriculture.
We filmed the interviews separately from the busier programme so each speaker had a calm, clear setting. The edit could then move between direct testimony, guest-speaker moments and observational footage without becoming a succession of formal statements.
THE PRODUCTION DAY
CAPTURE THE AGENDA WITHOUT INTERRUPTING IT.
With one videographer covering a live programme, the schedule had to protect the non-repeatable moments. Presentations, introductions and group movement were captured as they happened; interviews were placed around them so contributors did not miss the day they were there to experience.
The agricultural setting gave the film a strong visual range. Interior discussions and presentations were balanced with outdoor site-tour footage, machinery, crop and storage details, and relaxed interaction between recipients and hosts.
That variety made the highlight film feel purposeful while also producing enough visual coverage to support a series of longer testimonial edits.
THE FINISHED FILM
WATCH THE SUSTAINABLE AGRICULTURE BURSARY FILM.
The overview brings the partnership message, recipient voices and character of the day into one concise film. The client also received full-length interview and testimonial edits for separate use.
STILLS FROM THE FILM
THE PEOPLE, PLACE AND PROGRAMME IN ONE DAY.
PROJECT SUMMARY
A PARTNERSHIP STORY WITH PEOPLE AT ITS CENTRE.
THE RESULT
ONE FILM, PLUS REUSABLE TESTIMONIALS
The Prince's Countryside Fund gained a concise promotional film and a bank of longer recipient and stakeholder contributions that could keep supporting the bursary after the event.
CAPABILITIES
CORPORATE PARTNERSHIP PRODUCTION
Case-study Interviews · Event Videography · Talking to Camera · Testimonial Films · Speaker Coverage · Location B-roll · Editing
EXPLORE CORPORATE VIDEOTHE WIDER RELATIONSHIP
Our work for The Prince's Countryside Fund also included a separate community-project film for the opening of Barton Bendish Village Hall. This page focuses on the Sustainable Agriculture Bursary commission and its partnership with Jordans Cereals.
A PARTNERSHIP WORTH
MAKING VISIBLE?
Bring the organisations, beneficiaries and real-world experience together in a film people can understand and trust.
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