March 20, 2023
From Dollar Shave Club to your own business: ten practical tips for planning video content, choosing a format, setting a budget and making the finished film useful.
March 25, 2022
A good marketing video needs a plan beyond launch day. Learn how to choose useful subjects, make the most of a shoot, publish with purpose and assess what happens next.
April 26, 2021
You do not need ten subscriptions to start marketing your photography business. Choose tools that help people find your work, understand what you offer and make an enquiry, then keep track of what turns into paid work.
March 27, 2019
Six practical ways to make your corporate videos easier to find, understand and watch, without keyword stuffing or unrealistic ranking promises.