The Camera Guys Partner with British Champion Louie O’Doherty for Photography and Video
We’re proud to be working with professional boxer Louie O’Doherty as his official photographer and videographer, creating the photography, video and digital content that will document the next stage of his career.
For us, this is more than covering an individual event.
The aim is to build an ongoing visual record around Louie — from the fights themselves to the promotional content, portraits, website imagery and social media material that sits around them.
And the next assignment is a big one.
On 17 October 2026, Louie heads to The O2 in London to face Michael Gomez Jr, with his British lightweight title on the line.
We’ll be there to capture the night.
From Essex to The O2
Louie’s professional career has already provided some fantastic opportunities for photography and video, but an appearance at The O2 represents another major stage on which to document his progress.
For us, covering a boxing event is about much more than photographing the moment two fighters enter the ring.
The story begins before that.
The arrival.
The venue.
The dressing room.
The preparations.
The walk to the ring.
The crowd.
The corner between rounds.
The reaction when the final bell sounds.
The moments immediately afterwards.
Those details are what turn a collection of individual photographs and clips into a record of an event.
At The O2, we’ll be creating photography and video content that can work across several different platforms rather than simply producing one set of images for immediate use.
Some of it will be used straight away across Louie’s social channels.
Some will become part of his website.
Some will form a permanent archive that can be used again as his professional career develops.
Boxing photography built around the moment
Boxing is particularly well suited to the way we approach sports photography.
It moves quickly, the lighting can be challenging and many of the photographs that matter most exist for only a fraction of a second.
A punch landing can be one photograph.
The expression immediately afterwards can be another.
There are also the quieter moments that help tell the wider story — a fighter listening to their corner, the seconds before the bell, interaction with the team, the crowd beyond the ropes or the emotion once a contest has finished.
Our aim is not simply to return from a fight with hundreds of technically similar images.
We want the final collection to describe what the evening actually felt like.
That means combining action photography with portraits, atmosphere, detail and the moments taking place around the contest itself.
For Louie, those photographs can then be used across press coverage, promotional material, his website and social media rather than disappearing into an archive after fight night.
Video content for the way sport is watched now
Alongside photography, we’ll also be creating sports video content around Louie’s appearance at The O2.
The way athletes use video has changed significantly.
Not every piece of content needs to become a traditional two or three-minute promotional film.
A single event can produce a much wider collection of useful material.
That might include short vertical edits for Instagram and other social platforms, individual moments from fight night, promotional clips, website footage and longer-form material that can form part of the story of Louie’s career.
It means shooting with both immediate and long-term use in mind.
A ten-second sequence might work perfectly as a social clip immediately after an event, while footage from the same night could later become part of a longer career film.
For athletes, clubs and sports organisations, that approach allows one production to create useful content for multiple platforms without needing an entirely separate shoot for every output.
Building Louie O’Doherty’s digital presence
Our work with Louie also goes beyond what happens behind the camera.
We’ve recently helped develop Louie O’Doherty’s new official website, creating a central home for his professional record, upcoming fights, results, news, sponsors, photography and video.
Photography was a major part of the design from the beginning.
Rather than creating a conventional sports website and adding photographs afterwards, the site has been designed around strong imagery of Louie.
Fight sections use photography of Louie and his opponents to create a presentation inspired more by professional boxing promotion than a conventional fixtures or results table.
Championship photographs, fight-night imagery and portraits run throughout the site, helping give Louie’s online presence a consistent visual identity.
That website also gives the photography and video we create somewhere permanent to live.
As new fights take place, photographs can become part of the results archive.
New opponent imagery can feed into upcoming fight graphics.
Video can support news stories and social content.
Portraits and promotional photography can be reused across multiple areas of the site.
It creates an ongoing cycle:
Fight → photography and video → social content → website archive → next fight.
Over time, the website should therefore become a much larger visual record of Louie’s professional career rather than simply showing his latest statistics.
Ongoing content rather than one-off coverage
This is one of the biggest advantages of working with an athlete over a longer period.
If every event is treated as an isolated photography or video job, a lot of visual continuity is lost.
Working with Louie across multiple shoots and events allows us to gradually build a consistent library covering fights, portraits, promotional material, social content and the moments around them.
It also means we become increasingly familiar with the content Louie and his team actually need.
A photograph captured at one event may later become artwork promoting another.
A portrait originally created for social media may become part of a website feature.
Video captured during a major fight night might still be valuable months or years later.
The archive becomes more useful as it grows.
For a professional athlete, that can be just as important as the content created for the immediate event.
Next stop: The O2
The next chapter will be at The O2 in London.
We’ll be attending Louie’s fight against Michael Gomez Jr to create photography and video content for his website, social media channels and ongoing promotional material.
The goal will be to document the whole evening rather than simply the rounds taking place inside the ropes.
From the atmosphere around the venue and the preparations before the fight to the action itself and the moments afterwards, we want the finished collection to tell the story of the night.
Once the event is complete, that new material will also begin feeding back into Louie’s website and wider digital presence.
For us, that is what makes an ongoing relationship like this particularly interesting.
We’re not simply photographing one fight.
We’re helping build a visual record of a professional sporting career as it happens.