THE CAMERA GUYS × NEW GUARDZ
Three films.
One creative relationship.
THE COLLABORATION
From the Bournemouth seafront to London after dark.
New Guardz first found The Camera Guys while looking for a London-based videographer. “30 Degrees” took us to Bournemouth and began a creative relationship that continued across multiple releases.
Each track brought a different visual direction: coastal performances, handheld London footage and an edit full of transitions, then a film drawing on classic hip-hop imagery. The thread running through them is the collective itself.
Explore our music video production through three very different New Guardz projects.
BOURNEMOUTH / THE FIRST FILM
EXPLORE THE FILM ↗Seven MCs, one videographer and a three-to-four-hour filming window across Bournemouth Pier, beach and promenade. A bright performance film that started the collaboration.
VIEW THE CASE STUDY →LONDON / MOVEMENT & MASKING
EXPLORE THE FILM ↗Handheld performances around London, including Leadenhall Market, filmed by one videographer in a five-hour booking. Masking and transition work take the footage into a more playful visual world.
VIEW THE CASE STUDY →LONDON / HIP-HOP REFERENCES
EXPLORE THE FILM ↗A one-day shoot built around five classic hip-hop video references. Masked formations, London exteriors and character-led setups give the collective several different worlds to perform in.
VIEW THE CASE STUDY →
BEYOND THE GROUP
The relationship also led to “Hanzo Blades”, bringing Tommy Biz, Row D, Tintz and Flowtecs together over Lewi B production. A four-hour shoot at Leake Street Graffiti Tunnel used smoke, portable lighting and creative editing to give one setting several distinct looks.
EXPLORE HANZO BLADES →
THE NEXT PRODUCTION
Tell us what you’re planning, where it is and what you need at the end of it. We’ll work out the production from there.
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