Choose website videos that help visitors understand the page, then plan their placement, supporting copy, accessibility and loading carefully.

A recruitment video should help someone picture doing the job, not just admire the company. Find out how to choose the right format, film useful employee stories and build a campaign around clearer expectations rather than views alone.

A useful company profile video is not a spoken About page. It gives a defined audience a clear view of whom the company helps, how it works and why that matters.

A customer testimonial is most useful when it explains the experience behind the praise. Here is what to look for in a story worth filming.

A practical guide to filming customer testimonials: finding the right story, helping people speak naturally, recording clear sound and shaping an accurate edit.