A practical guide to commissioning a corporate video, from choosing the right format and agreeing the scope to preparing your team, reviewing the edit and putting the finished film to work.

The first edit looks good. But would it mean anything to someone outside your business? Here is how to judge the film beyond its production values.

Ten useful corporate video formats, from customer decision stories and process films to project diaries and expert answer series, with a clear job for each.

An honest look at when professional video is worth paying for, what the budget covers and how to judge the value of the finished work.

What does a filming day actually involve? A client-side walkthrough of the setup, interviews, supporting footage and checks that turn a production plan into material for the edit.

What are you actually paying a video production company to do? A practical look at the planning, people, filming and editing behind a finished business video.