A recruitment video should help someone picture doing the job, not just admire the company. Find out how to choose the right format, film useful employee stories and build a campaign around clearer expectations rather than views alone.

A useful company profile video is not a spoken About page. It gives a defined audience a clear view of whom the company helps, how it works and why that matters.

A customer testimonial is most useful when it explains the experience behind the praise. Here is what to look for in a story worth filming.

A practical guide to filming customer testimonials: finding the right story, helping people speak naturally, recording clear sound and shaping an accurate edit.

A practical guide to commissioning a corporate video, from choosing the right format and agreeing the scope to preparing your team, reviewing the edit and putting the finished film to work.

The first edit looks good. But would it mean anything to someone outside your business? Here is how to judge the film beyond its production values.