A professional customer testimonial is built around a genuine, relevant experience. Choose the story carefully, prepare without scripting praise and edit for clarity without changing meaning.

A business-side guide to commissioning corporate video, with clear decisions and responsibilities from the initial case through filming, approval, launch and measurement.

A good corporate video respects the viewer’s time, makes one useful promise, supports it with credible people and evidence, and is designed for a real destination.

Ten useful corporate video formats, from customer decision stories and process films to project diaries and expert answer series, with a clear job for each.