Video Production Blog

Practical guides, pricing advice, production tips and behind-the-scenes insight from The Camera Guys.

THE CAMERA GUYS RESOURCE HUB

Clear advice for planning better video

Explore practical resources covering professional video production, pricing, corporate video, editing, events and the decisions that shape a successful production.

Videographer checking a cinema camera among plants inside a greenhouse

Corporate

Featured / Latest Article

How Long Should a Corporate Video Be?

How long should a corporate video be? Choose a useful runtime based on purpose, audience, platform, message and where the viewer is in their journey.

Videographer in high-visibility clothing operating a shoulder-mounted camera on a construction site

Corporate

How to Prepare for a Corporate Video Shoot

Prepare your business for a corporate video shoot with practical guidance for contributors, clothing, locations, access, schedules and interviews.

Cinema camera mounted on a curved motorised slider for a product shoot

Video Editing

What Is B-Roll and Why Is It Important?

What is B-roll? Learn how supporting footage adds context, covers edits, improves pacing and helps business videos show rather than simply tell.

Three-person video crew setting up and operating a cinema camera on location

Corporate

How Long Does Video Production Take?

How long does video production take? Understand planning, scheduling, filming, editing, review and the factors that can extend or shorten a project.

Videographer filming a seated business interview with two cameras and lighting

Pricing & Costs

How Much Does a Corporate Video Cost in the UK?

A practical guide to UK corporate video costs, from business planning and filming to editing, versions and approvals.

Videographer giving direction beside a tripod-mounted cinema camera on an indoor set

Corporate

How to Write a Video Production Brief

Learn how to write a useful video production brief, with a copyable structure covering objectives, audience, message, deliverables, deadline and budget.

Videographer operating a tripod-mounted cinema camera on a studio production set

Corporate

Interview Video vs Testimonial Video: What’s the Difference?

Understand interview video vs testimonial video, when each format is useful, how to prepare contributors and how authentic answers become a clear story.